What is Conscious Business?

As a business owner, CEO or director of a company, you desire success for your organisation and for yourself.  How you pursue that success is the fundamental difference between a normal business and a conscious business.

In fact, everyone associated with your organisation, including your suppliers and customers, desire success for themselves. Just as your motivation to prosper and build a great organisation is the driver for yourself, so is everyone's motivation the energy that drives them to innovate and cooperate.

Conscious business is about harnessing the energy of shared motivation through focusing on an organisation's higher purpose, while ensuring that the conduct of the people is ethical and built on positive values. The term 'conscious business' or 'conscious capitalism' came into being about 2006 with the release of Fred Kofman's book 'Conscious Business: How to Build Value Through Values,' and since then a worldwide movement of conscious capitalism has spread, including groups promoting its principles in Australia, America and Europe.

"The value of business, then, is measured by its ability to contribute to human happiness," as stated by Kofman.

The four principles of conscious business, as described by Mackey and Sisodia in 'Conscious Capitalism: Liberating the Heroic Spirit of Business' (2013) include:

Higher Purpose – pursuing a 'strategic vision' beyond making a profit that increases value to the organisation, to the community and to the planet.

Stakeholder Integration – treating all stakeholders, including staff, customers, suppliers and partners, as integral, respected members of your team.

Conscious Leadership – a management team that is continually evolving and learning, both as individuals and as a group.

Conscious Culture – ensuring that the organisational culture is built on positive, life-affirming values with structures that support TACTILE (Trust, Accountability, Caring, Transparency, Integrity, Loyalty and Egalitarianism).

How does an organisation become a conscious business?

It begins with a commitment from the leadership to incorporating these four principles into the structures, policies and everyday culture of the organisation. The first step may be an organisational review to determine the focal areas that need improvement and then developing a business case and a plan for creating change. To become a conscious business means that everyone must be open to seeing the reality of their own consciousness and, how it is reflected in their business, as well as seeing the untapped potential that exists.

As Richard Barrett says 'organisations don't change, people do.' Barrett is a leader in the conscious business movement, as he has developed a sophisticated, yet simple, approach to measuring and developing conscious culture and conscious leaders. 

At Thrivability Consulting, we are inspired by, and dedicated to, the conscious business principles and are certified by the Barrett Values Centre as a Cultural Transformation Tools consultant. Further, we are specialists in uncovering your unique 'strategic vision' and then helping you and your team create a working business model and organisational culture which drives your vision. See Strategic Vision for further details.